Colgate next month will extend its Simply White brush-on whitening brand to include a daily toothpaste. Colgate Simply White Whitening Toothpaste claims to make teeth noticeably whiter in 14 days, according to the company. "Now consumers will not ... have to change their routine to get [whiter teeth]," said Suzan Harrison, vice president and general manager for Colgate U.S. oral care.

Colgate Simply White toothpaste will retail for a suggested price of $4.99.

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